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Explain the following question

Question- Services Marketing thinks of an example of a service in each of the following four categories in Lovelock's classification and answers the following-

Part 1- How does the marketer's challenges and opportunities differ across the four categories?

Part 2- How do the marketers actions differ across the categories? (Text book is 'services marketing 4th edition')

I need help to explain the Services Marketing with example.

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