Explain the five perceived risks associated with hesitation of the consumer to make a purchase. Include an example of each to support. How might a marketer mitigate each of these through their marketing efforts?

Your essay response must be a minimum of 200 words in length.

1. Identify the steps in the cognitive decision-making process, including what occurs at each stage, incorporating an example of a product that you may have purchased recently. How might this information be relevant and important to a marketer from the standpoint of how they would market to consumers at each stage?