Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1) prepare down the product line of detergent powder manufactures in India and analyse the length and breadth of consumer segment they cater. Mention their strengths and weaknesses.  

problem 2) Branding is the hot topic in board rooms around world, because most of the CEO's recognize that a strong brand is powerful driver. In this context discuss about they key elements that contribute to brand equity? Discuss this concept with reference to TATA and CavinKare.

problem 3) Critically describe the winning strategy of Indigo Airlines which has recently posted net profit. Identify and evaluate reasons for the failure of other Airlines.   

problem 4) a) Analyse level of complexity and divergence in service and their impact on service process. 

b) describe the factors governing demand and supply of tourism product? Looking at Indian tourism scenario, describe impact of these factors, if you were to set up a travel agency specializing in package tours of the International tourists.

problem 5) Advertising manager of a company wants to know, how many people actually view and understand advertising message of commercial that company plans to place on a prime-time network television program. How could the advertising manager obtain valid information regarding viewing and understanding of company's commercial?

problem 6) A sports centre offers its members indoor facilities for tennis, racquetball, jogging, and swimming and also offers "health-oriented" full course meals in its restaurant lounge. In general, business is good, but membership and revenues have remained stable during the last two years. What type of research could be sports canter undertake to determine how to increase membership or revenues, or both?

problem 7) You own marketing research company that has been asked to perform a survey to know reasons of dissatisfaction by consumers. What kind of interviewing and what type of problems will you consider when gathering the desired information. (product - water purifer).

problem 8) ITC food division entered into toffee segment in December 2005. The market size for toffee in India in 2006-07 was at ` 2400/- million and it was growing at 13% annually. What sales forecasting methods would you suggest to ITC and why?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94757

Have any Question? 


Related Questions in Marketing Management

Case study- marketing excellence procter amp gambleprocter

Case Study- Marketing Excellence: Procter & Gamble Procter & Gamble (P&G) began in 1837 when brothers-in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there, ...

What market-mix considerations need to be evaluated to

What market-mix considerations need to be evaluated to determine sensitivities and interactions? Why are market-mix relationships and interactions often difficult to analyze? Why is implementation as important as marketi ...

Your selected portfolio company for assignment1 has just

Your selected portfolio company for assignment#1 has just announced that it will be expanding into an Asia-Pacific country (e.g. China, Malaysia, Singapore, Japan, etc). You have been asked by your management to make rec ...

Assignment identify product amp marketing mix1select

Assignment : Identify Product & Marketing Mix 1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Pu ...

Assessment detailsindustry analysis report amp oral

Assessment Details Industry Analysis Report & Oral Presentation In groups of Two, you are asked to conduct an Industry Analysis for one of the following Industries; Clothing retailing, Prepared meals production or Sugar ...

Imagine your manager has requested that everyone in the

Imagine your manager has requested that everyone in the company take the Strengths Finder test. Now, your manager has asked you to put together a training tool on how to best coach and develop employees in the decision-m ...

This project involves examining and blueprinting the

This project involves examining and blueprinting the organization's front stage and back stage operations, interviewing the service manager (or owner) and at least one employee, and developing specific recommendations to ...

Task description -analysis of a case study on social

Task Description - Analysis of a case study on social marketing. This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause. You are to critically examine and compa ...

What different market segments could a pet hotel consider

What different market segments could a pet hotel consider targeting? What special benefit or appeal would you communicate to each group?

Use the strategic planning outline as a guide to complete

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's visi ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro