Ask Question, Ask an Expert


Ask Marketing Management Expert

problem 1) prepare down the product line of detergent powder manufactures in India and analyse the length and breadth of consumer segment they cater. Mention their strengths and weaknesses.  

problem 2) Branding is the hot topic in board rooms around world, because most of the CEO's recognize that a strong brand is powerful driver. In this context discuss about they key elements that contribute to brand equity? Discuss this concept with reference to TATA and CavinKare.

problem 3) Critically describe the winning strategy of Indigo Airlines which has recently posted net profit. Identify and evaluate reasons for the failure of other Airlines.   

problem 4) a) Analyse level of complexity and divergence in service and their impact on service process. 

b) describe the factors governing demand and supply of tourism product? Looking at Indian tourism scenario, describe impact of these factors, if you were to set up a travel agency specializing in package tours of the International tourists.

problem 5) Advertising manager of a company wants to know, how many people actually view and understand advertising message of commercial that company plans to place on a prime-time network television program. How could the advertising manager obtain valid information regarding viewing and understanding of company's commercial?

problem 6) A sports centre offers its members indoor facilities for tennis, racquetball, jogging, and swimming and also offers "health-oriented" full course meals in its restaurant lounge. In general, business is good, but membership and revenues have remained stable during the last two years. What type of research could be sports canter undertake to determine how to increase membership or revenues, or both?

problem 7) You own marketing research company that has been asked to perform a survey to know reasons of dissatisfaction by consumers. What kind of interviewing and what type of problems will you consider when gathering the desired information. (product - water purifer).

problem 8) ITC food division entered into toffee segment in December 2005. The market size for toffee in India in 2006-07 was at ` 2400/- million and it was growing at 13% annually. What sales forecasting methods would you suggest to ITC and why?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94757

Have any Question? 

Related Questions in Marketing Management

Bulldetermine whether or not health care marketers need to

• Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide on ...

Where does the value for the consumer lie in the supply

Where does the value for the consumer lie in the supply chain? What are the main challenges in managing a supply chain?

Scenario your child comes home from school with an

Scenario: Your child comes home from school with an assignment sheet for a school project. He / she is very excited about the project and begins work immediately, doing research on the Internet and gathering materials. Y ...

Your company has decided to launch a new line of

Your company has decided to launch a new line of products. The company is  Costco The newly created product is: Anti aging skin moisturizer - Kirkland brand   Create  a  1200-1400-word  report to address the following in ...

Would you please help me with this projectsuppose the

Would you please help me with this project? Suppose the company you work for provides a week's paid vacation package as reward to the employee of the year and his or her immediately family. Your manager has asked you to ...

Article Article:

Article: The file you upload MUST follow the formatting requirements outlined on the syllabus; note that system ...

Assignment product amp priceusing the waters bottling

Assignment: Product & Price Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise ...

Assignment branding characteristicsin order to increase

Assignment: Branding Characteristics In order to increase sales and engender customer loyalty you read that it was important to establish a strong brand in the minds of the customer through integrated marketing communica ...

American idol case on page 780american idol a big hit for

American Idol Case on Page 780 American Idol: A Big Hit for Marketing Research? "This could be more of a challenge than we previously thought," Melissa Marcello told her business associate, Julie Litzenberger. After nodd ...

This paper has to be on the nike sweatshopsis it ethical or

This paper has to be on the Nike Sweatshops: Is it ethical or not ethical and explain the reason why/why not. Along with the assignment is a PPT presentation 15-20 slide breaking down your paper/conclusion. A short video ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate