1- Explain the difference between transactional as well as analytical information and determine which types Spotlight used to identify its 10 tribes?

2- Describe the importance of high-quality information for political micro targeting?

3- Review the five mutual characteristics of high-quality information and rand them in order of rank for political microtargeting?

4- In terms of political micro targeting, describe the following sentence- it is never possible to have all of the information obligatory to make a 100 percent accurate prediction?

5- Do you agree that political micro targeting signals the dehumanization of politics?