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Explain the Customer Relationship Management between customers to business with an example.

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This question belongs to Marketing is about Customer Relationship Management. In this question, a typical Customer Relationship Management with regards to customers and business is taken into consideration. An example of British Airways has been explained here. British Airways has been chosen because, it is one of the leading passenger airlines in the world, British Airways has been a customer centric organization from the very beginning. The Customer Relationship Model of British Airways is discussed in detail in the solution.

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