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1. The essence of marketing is a transaction-an exchange. It is customer and competition oriented and focuses on customer satisfaction. - describe.

2. describe the concept of marketing environment. Discuss the role of cultural elements and show how these affect the marketing programmes.

3. Franchising has become an increasingly popular business enterprise for all kinds of marketers. Why do you think this is the case? What are the benefits and drawbacks to franchising.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M971664

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