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Answer the following problems.

problem 1) Do you think market segmentation criteria bring market opportunities to product marketer? If so, identify them. Also identify some leading brands currently positioned for women in these segments. Can you think of few for your own innovative product concepts targeted at these segments?

problem 2)a) describe the characteristics of habitual problem solving by consumers? What strategies must a marketer adopt for such products where consumers exhibit habit forming behaviour?

b) Describe the dynamics of consumer roles in decision making process?  

problem 3) If new airline began operating in your area and offered every day fares that were only 90 percent of price of its nearest competitor. How likely will you fly on that airline regularly? What if they were 50 percent of the price? What if they were 10 percent of the price? 

problem 4) Different competing philosophies like the selling concept, production concept and product concept exist. How are these different from one another?  State suitable exs.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94743

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