problem 1:

describe how the magic bullet theory two step flow theory and uses and gratifications theory diverge in describeing how the mass media influence their audience.

problem 2:

describe the effects of mass media on public opinion by referring to agenda setting theory and spiral of silence theory. Give a brief overview of your answer with suitable exs.

problem 3:

describe the early perspectives on society and media

a) The power of mass media

b) Communication and social change

c) The probable benefits of mass communication.

problem 4:

Describe why it is believed that the mass media are patriarchal societies. Give a brief overview of your answer with suitable exs.

problem 5:

describe the approximate sequence of development of present day set of mass media starting from the print media to the new electronic media. Give a brief overview of your answer with suitable exs.

problem 6:

Describe the special authority of the electronic media. Give a brief overview of your answer with suitable exs.