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problem 1:

describe the fundamental model for communication and its procedure in advertising?

problem 2:

Advertising is a form of communication. The function of all elements of the advertising is to communicate. Describe it with appropriate illustrations.

problem 3:

What do you mean by the term motivation? How motivational theory is helpful to create efficiency in advertising?

problem 4:

What do you mean by persuasion? Which theory is most appropriate to make persuasion in advertising?

problem 5:

describe the AIDA models and its significant phases used in advertising.

problem 6:

What do you mean by the term Innovation Adoption and Information Processing model? How it is helpful in the field of advertising?

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