describe the fundamental model for communication and its procedure in advertising?
Advertising is a form of communication. The function of all elements of the advertising is to communicate. Describe it with appropriate illustrations.
What do you mean by the term motivation? How motivational theory is helpful to create efficiency in advertising?
What do you mean by persuasion? Which theory is most appropriate to make persuasion in advertising?
describe the AIDA models and its significant phases used in advertising.
What do you mean by the term Innovation Adoption and Information Processing model? How it is helpful in the field of advertising?