Explain targeting and positioning for peapod- groceries for, Ask an Expert

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Explain Targeting and positioning for Peapod- Groceries for your home

Visit Peapod and click on the "Groceries for your home" link. Enter a Chicago-area zip code (say 60602).

Who does Peapod target? How does it position itself in this market? Does its marketing mix support this targeting and positioning?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9210453

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