Explain Student query- marketing questions
True/False
1. All consumer behavior research tools available to e-businesses are available to traditional businesses.
True
False
2. Everyone is a member of at least one reference group.
True
False
3. Psychographics are internal influences on consumer behavior.
True
False
4. Organizational buying decisions are always made by a group.
True
False
5. Organizational buying decisions are always high involvement:
True
False
6. The consumer is part of the marketing mix.
True
False
7. One characteristic of reference groups is shared beliefs.
True
False
8. Understanding cultural differences is critical in predicting consumer behavior.
True
False
9. Technological advances have had a significant influence on consumers' shopping habits.
True
False
Multiple choice
1. Which of the following is not an ethical concern in marketing to children?
a. Education level
b. Internet privacy
c. Access to objectionable material
d. Peer pressure
e. Using cartoon characters to sell adult products
2. Which of the following is not an example of an adjustment made to reposition a product based on consumer behavior research?
a. Change in advertising
b. Change in sales force
c. Change in production schedule
d. Change in budget
e. Change in overhead
3. Which of the following is an example of a high-involvement purchase?
a. Newspaper
b. Soft drink
c. Insurance policy
d. Lottery ticket
e. Office supplies
4. Which of the following is not a level of social stratification?
a. Upper
b. Middle
c. Working
d. Lower
e. Upper middle
5. Consumer behavior affects all of the following marketing activities except:
a. Segmentation
b. Targeting
c. Shipping
d. Positioning
e. Research
6. Which of the following is a factor affecting Internet shopping?
a. Tax ramifications
b. Point of sale
c. Supply and demand
d. Time value of money
e. All of the above
7. All of the following are elements of consumer decision making except:
a. Need/problem recognition
b. High involvement
c. Low involvement
d. Purchase
e. Sampling
8. An example of psychographic analysis would be:
a. VALS
b. Regression analysis
c. Constructivism
d. Income analysis
e. Family structure analysis
9. Which of the following is an example of utilizing demographics in marketing?
a. Taste testing
b. Online interviews
c. Focus groups
d. Target marketing
e. Test marketing
10. Which of the following is a current retail trend related to marketing?
a. Globalization
b. Creation of balance sheets
c. Quality control
d. Price elasticity of demand
e. Six Sigma
11. Research data gathered by e-business organizations must always include which the following?
a. Name
b. Address
c. Date of birth
d. Gender
e. Access to the site
12. Consumers make their purchasing decisions using all of the following except:
a. Advertising
b. Word of mouth
c. Paradigm shift
d. Sampling
e. Research
13. Which of the following is not a change in family structure that has influence consumer behavior?
a. Divorce
b. Single parenting
c. Alternative lifestyle
d. Increase income
e. Blended
14. Thomas bought a refrigerator last week. He saw a similar model on sale for 20% less at another store. This is an example of:
a. Low involvement learning
b. Satisfaction
c. Repeat purchase
d. Dissonance
15. Which of the following is not a consumer demographic?
a. Age
b. Gender
c. Personality
d. Education
e. Income
16. Which of the following is a learning theory used in marketing?
a. Classical conditioning
b. Maslow's hierarchy of needs
c. Gange's nine events of instruction
d. Operational conditioning
e. Containment
17. An emotional attachment over time to products manufactured by a specific organization is known as:
a. Brand assignment
b. Brand loyalty
c. Brand valuing
d. Branding
e. Brand switching
Essay
1. Describe the marketing strategy process as it relates to consumer behavior. Use examples.