Explain Start-up Company for a healthier lifestyle- Identify 3 challenges and 3 strong recommendations for creating and monetizing a website

Case Assignment

Imagine that you have been hired as a consultant to write a report for a group of executives from a start-up company. This company wants to create a website as a resource for people who want to enjoy a healthier lifestyle combining the best fitness and nutrition options. They will collect articles, tips and videos from all over Internet with the goal of being the "go-to" place for this topic.

To monetize the site, this start-up will sell advertising to carefully screened health clubs, fitness professionals and food stores like Whole Foods.

You are asked to identify 3 challenges the site can be expected to face and to make 3 very strong recommendations for creating and monetizing the website. Explain your rationale for each recommendation, with references to the assigned reading. You may use other high-quality resources found in ProQuest or Ebsco. However, if you use Wikipedia your client will faint dead away and be unable to sign your check.

You are being very well-paid so you need to make sure you turn in a quality piece of writing, with impeccable logic and reasoning. The company will not accept your report if you do not cite sources appropriately; they cannot afford a lawsuit.

Please add resource information to information provided, this will allow me to get a better idea on how to work on these type of papers