Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1) describe an ad which you have seen recently. Analyze ad in terms of its effectiveness in generating Attention, Interest, Desire and Action as per the AIDA model.

problem 2) Choose an ad of your choice and describe its creative execution. What is the advertising strategy behind ad in terms of

a) Objective

b) Target audience

c) Key consumer benefit

d) Reason to believe

e) Proof and

f) Tone and manner?

problem 3) Prepare the outline of a media plan for a newly launched soft drink. Include

a) Media objective(s)

b) Media mix

c) Allocation of budget among media mix and

d) Media scheduling.

problem 4) describe an ad which you feel is not so effective in terms of its creative execution. Give suggestions on how to make ad more effective ( include suggestions on copy, creative concept, visual aspects, etc.)

problem 5) describe some of the advantages of Advertising as compared to Sales Promotion? Which types of products lend themselves to sales promotions?

Caselet Social Awareness Advertising

S.R. Iyer and Tara Sinha, two famous advertising personalities, have expressed their views on Social Awareness Advertising as follows –Social awareness advertising promotes ideas. Though, for these ideas, creativity would be of a different kind. A product is out there in a shop. A bar of soap is an investment of small consequence. But trying to sell the idea such as a free cancer check up, or family planning, or keeping the Ganges clean, is totally different proposition. Social awareness advertising has potential to accelerate process of change in urban and rural society and to do the public relations job. Also known as Public Service Advertising, it should bear a stamp of professional excellence that moves people to action. The voluntary and non voluntary organizations, together with makers of advertising and planners of media form a part of the team. There should be an agreed statement of on the specific and measurable action which the advertising must generate among groups of people. Social awareness advertising must also be viewed on a campaign basis and adequate time should be given for advertising to work.

problem 6)

What are differences and similarities between social awareness advertising and advertising of products and services, based on what is mentioned in the above caselet?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94932

Have any Question? 


Related Questions in Marketing Management

Problem statements serve as the foundation for policy and

Problem statements serve as the foundation for policy and advocacy initiatives. They assist in defining the public health issue and in communicating the urgency it poses to the general public. Though there are many forma ...

Heres where you bring your plan to life through

Here's where you bring your plan to life through visualization. For this assignment, create one visual example for a promotion (example- flyer, billboard, or print ad). Be sure to create a digital example. Be sure to con ...

Mini-case study quality management at global green books

Mini-Case Study: Quality Management at Global Green Books Publishing Global Green Books Publishing is growing its eBook business, satisfying demand for customized eBooks for the college market and for a growing number of ...

Assignment part 2 the following relates to your responses

Assignment: (Part 2), the following relates to your responses from part 1 of the assignment. Each group will be required to 1) synthesize the responses from the assigned chapters which is chapter 4 Purpose: The intent of ...

List and describe the two general groups of material

List and describe the two general groups of material included in most SysSP documents? List and describe the three approaches to policy development presented. In your opinion, which is best suited for use by a smaller or ...

Assignmentprepare for week 3 global expansion individual

Assignment Prepare for Week 3 Global Expansion Individual assignment. Several American multinational corporations have expanded internationally in the last 20 years. What types of challenges might they face? Select one F ...

Order description analysis of womens athletic footwear

Order Description Analysis of womens' athletic footwear market. 1. Introduction and product/service description (definition of product category, salient attributes, surrogate cues, relevant costs, general information) 2. ...

Altria group company place distribution strategydescribe

Altria Group Company PLACE (DISTRIBUTION) STRATEGY Describe your recommended distribution strategy; show its consistency with target market Demonstrate distribution is consistent with product positioning. Maximum 2 pages ...

Assignment international marketing planmy chosen country is

Assignment: International Marketing Plan My chosen country is Morocco You will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing fir ...

What term is used to describe the provision of rules

What term is used to describe the provision of rules intended to protect the information assets of an organization? What term is used to describe the control measure that reduces security incidents among members of the o ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro