Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1) describe an ad which you have seen recently. Analyze ad in terms of its effectiveness in generating Attention, Interest, Desire and Action as per the AIDA model.

problem 2) Choose an ad of your choice and describe its creative execution. What is the advertising strategy behind ad in terms of

a) Objective

b) Target audience

c) Key consumer benefit

d) Reason to believe

e) Proof and

f) Tone and manner?

problem 3) Prepare the outline of a media plan for a newly launched soft drink. Include

a) Media objective(s)

b) Media mix

c) Allocation of budget among media mix and

d) Media scheduling.

problem 4) describe an ad which you feel is not so effective in terms of its creative execution. Give suggestions on how to make ad more effective ( include suggestions on copy, creative concept, visual aspects, etc.)

problem 5) describe some of the advantages of Advertising as compared to Sales Promotion? Which types of products lend themselves to sales promotions?

Caselet Social Awareness Advertising

S.R. Iyer and Tara Sinha, two famous advertising personalities, have expressed their views on Social Awareness Advertising as follows –Social awareness advertising promotes ideas. Though, for these ideas, creativity would be of a different kind. A product is out there in a shop. A bar of soap is an investment of small consequence. But trying to sell the idea such as a free cancer check up, or family planning, or keeping the Ganges clean, is totally different proposition. Social awareness advertising has potential to accelerate process of change in urban and rural society and to do the public relations job. Also known as Public Service Advertising, it should bear a stamp of professional excellence that moves people to action. The voluntary and non voluntary organizations, together with makers of advertising and planners of media form a part of the team. There should be an agreed statement of on the specific and measurable action which the advertising must generate among groups of people. Social awareness advertising must also be viewed on a campaign basis and adequate time should be given for advertising to work.

problem 6)

What are differences and similarities between social awareness advertising and advertising of products and services, based on what is mentioned in the above caselet?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94932

Have any Question? 


Related Questions in Marketing Management

Use google news or bing news to search news articles on

Use Google News or Bing News to search news articles on "future of social media monitoring tools" or "social media Key Performance Indicators (KPI)". Select one (1) tool of your interest, and analyze the main pros and co ...

What is the central idea of business process design use

What is the central idea of business process design? Use examples to support your answer. Explain the process implementation competitive strategies. Use examples as needed. Your response should be at least 400 words in l ...

Question 1-8 -1 big data analytics are fundamentally

Question 1-8 - 1. Big data analytics are fundamentally different from traditionalmarket research, which applies the scientific method. Describe the scientific method. What is the primary question traditional marketing re ...

Specific disease infection impact on fertility and

Specific: Disease / infection impact on fertility and pregnancy. How do you use research to gather compelling evidence for your public health issue? Furthermore, how can you use data to prove that your issue is worthy of ...

Where should an infosec unit be placed within an

Where should an InfoSec unit be placed within an organization? Where shouldn't it be placed? Into what four areas should the InfoSec functions be divided? What are the roles that an InfoSec professional can assume? 8. Wh ...

Develop a marketing plan for a companyproduct new make sure

Develop a Marketing Plan for a company/product (new). Make sure that your plan includes the following topics: - Situation Analysis: o Market Summary (Market Segments, Market Needs, Market Trends, ..) o SWOT analysis o Co ...

Select one of your favorite companies and discuss how it

Select one of your favorite companies and discuss how it uses social media. Identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) Which marketing strategies d ...

Project case1choose a creative group advertising agency

Project Case 1. Choose a creative group/ advertising agency name and design a logo. Your agency should specialize in direct marketing. Ten (10) extra credit points for the most creative name and 10 extra credit points fo ...

Assignment part c your marketing planto conclude your

Assignment : Part C: Your Marketing Plan To conclude your marketing plan, in Assignment , you will describe the company's, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring me ...

Topic 1 target marketgo to the small business

Topic 1: Target Market Go to the Small Business Administration website, and locate information on determining a target market for the product or service offered by your company. You can do a search on the SBA site for "t ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen