Explain Some are of the view that faster and more attractive website is not always better

In commercial kitchen design - for example when designing service station dining areas, designers do NOT aim to make seats comfortable - well they have to be comfortable for a while but it is important that customers purchase as much as possible and eat up as fast as possible.

My information was obtained from a conversation with industrial experts with a view of producing expert systems to aid kitchen designers.

Having seats occupied by contented customers is NOT the goal.