Explain Segmentation at the Grocery Store please respond to the subsequent

1) Pick an aisle in a grocery store for example the cereal or snack aisle or a specific food (yogurt or baby food etc.). Examine the segments that are targeted as well as be detailed in your response. Deliver your rationale with your answer.

2) Using the similar product category, predict what products in your category will be replaced with new products and new segments. Provide a rationale for your choice.