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Explain Quantitative Measures to monitor marketing effectiveness and describe marketing mix

List three quantitative measures an organization uses to analyze, track, and monitor marketing effectiveness. How are these measures used to establish the linkage between marketing activities and company performance? Provide examples if possible.

Describe an organization's marketing mix. Does it meet the needs of the target customers? Why or why not? Select one the organization's major competitors, compare and contrast teh two companies' 4P's(product, placement, price, and promotion). Which company does the best job of differentiating itself and why?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9212011

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