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Explain Public relations campaign overview

We are creating a PR campaign overview for the introduction of a new COKE product. We need to explain the role and functions of PR and express how PR is integral to the organization's marketing mix. I need to briefly cover the strategy and control roles/functions. I only need 500 words total and need help understanding what elements I need to highlight:

To Cover:
Strategy
Control

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9212336

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