The insurance company I work for, our objective in our Affordable Care Act Education Marketing Campaign launched this month is to educate and nurture consumers on the changes coming to health insurance. Clayton Christensen on Healthcare Innovators video reinforced what we learned in class that "you cannot read the label from inside the box." Christensen tells us that we fail when we do this. So let us not fail. Yes, we will focus on what insurance plans to offer. However, let us target the young people their way so we can reach them. If we cannot reach them we cannot offer them our health plans. Direct mail, email, television and radio are what we are launching this month. I propose our marketing group text consumers to direct them to our website. In this endeavor we can more potentially capture young, healthy people to review our offerings. Young, healthy people text. We need their gene pool to financially support the older people generation coming into the insurance exchanges. It is that simple.

The above paragraph is in my Sustaining Innovation paper. I propose our marketing group text consumers to direct them to our website. I want to get younger people to buy insurance since they are healthier. Can you help me identify the visioning context of this sustaining innovation within the Clayton Christensen model and define what life cycle strategy applies. Explain the S Curve and Strategic Uncertainty, using the paragraph if you can. Provide me with two Discovery techniques to develop a sustaining innovation with others in my insurance company