Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

Management Studies


Home >> Marketing Management

Explain Promotion Exercise - Mix and Match Products and Markets

Following is a list of possible product categories and possible target markets:

- Possible target markets:

Gay men or women

Black women aged 18-30

Handgun owners

- Product categories:

Vacations

Non-lethal personal security products

Fitness / exercise products

1. Select TWO product/target market combinations from the table of product categories and associated target markets above and explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

2. Select TWO products from the table of product categories and associated target markets above and explain what you think would be the most appropriate pricing method and why. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.

In answering these questions make whatever assumptions you feel are relevant and explain what these are as well as indicate various methods for pricing products as well as pros and cons associated with them.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9210422

Have any Question?


Related Questions in Marketing Management

In this assessment students are required to submit a

In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. Students will apply skills and knowledge to propose an IMC campaig ...

Strategic marketing proposal report with 1500

Strategic Marketing Proposal Report with 1500 words Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new ...

Question marketing plan part iithroughout this course you

Question: Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up co ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question respond to the followinghow has the internet

Question: Respond to the following: How has the internet affected marketing research? As a part of your answer address time, cost, approaches, or validity. The response must be typed, single spaced, must be in times new ...

Question key assignmentconduct a current literature no more

Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question what you have to do is to talk about an american

Question: What you have to do is to talk about an american ad for example burger king or something and it's two paragraphs just explain the reason of the advertisement and explain the things there. The response must be t ...

Question review marketing mixselect one of the four

Question: Review Marketing Mix. Select one of the four elements in the marketing mix for your brand that you are having the most difficulty in defining. Provide the best initial idea or ideas that you can, and explain wh ...

Question case studies are an important learning strategy in

Question: Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As

Follow Us

© Copyright 2013-14 mywordsolution.com All rights reserved