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Explain Porter's three generic strategies
I learned about Porter's three generic strategies: Poter's value chain analysis, procurement process and inventory management. If I choose an industry such as grocery stores, clothing retailers or airlines, etc., can you assist me with analyzing and comparing two companies, one that is competing based on price and another that is pursuing a differentiated strategy enabled by the creative use of IS. Can you share an example of ways that the company use IT to help it differentiate and compete against the low cost provider? If possible, can you provide reference?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9174080

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