Let's skip down to step 4: Purchase decision and delivery. As we've already discussed, rapid and quality fulfillment should be integral for any E-tail site.
One of the critical sub-steps of this purchasing step is the completion of the payment. People are leery of putting credit or debit card infomation on line, so it's important that an E-tailer have a secured payments processing system.
How would partnering with a site like Paypal give an E-tailer an advantage?