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describe one of 4 product crises: Nestle- infant formula in third world; Bridgestone/Firestone- tire shredding; Exxon- Valdez oil spill disaster in Alaska, OR Tylenol- product contamination. Research firm's product crisis and consider alternative solutions

Study the history of product crisis. Delegate following issues:

Determine the basis for crisis?
Describe were there any policy decisions which led to the crisis?
Describe how the was crisis managed?
describe how the was crisis resolved?
What were the short-term effects for firm?
describe have there been any long-term effects?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M930033

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