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Explain One needs to analyze the motives that visitors might have I

One needs to analyze the motives that visitors might have in visiting a website, the psychological and physical effects that delays and outages might have etc.

Studies have concluded that "performance remains a major factor for keeping visitors coming back to a site" (Akamai, 2009).
Although the UK tax website might crash on occasion - this does not put off visitors as they have to file their returns online if they have not sent them in on paper by the end of September!

QUESTION: What are your thoughts on this?

NOTE: One major point that I would like to know about this question is whether the link between and site abandonment and performance is only for retail or e-commerce sites.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9174835
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