Explain New Products Please respond to the following
1. Pick a long-time existing brand such as Cheerios, Crest, Purina Dog Chow, and so on with which you are familiar and have been using for an extended period of time. First start by representative where this product is now in the PLC. Then examine how this specific product has evolved through the PLC since the time you started using the product. Then gamble what the brand may do next to stay where it is in the PLC.
2. Pick a product that you trust would be beneficial for line extension. Validate your choice and discuss the strategy you would adopt for the new product.