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Explain Marketing Strategy and Marketing Mix

I am asked to create a basic marketing strategy and design a marketing mix for Action-Cal. Explain to me how you would come up with a strategy and mix and how this will help launch the product. I need lots of information and any source you can give me. I'm giving a good bit of credits to get help with this.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9213057

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