Explain Marketing Plan for Internet Commerce
Can you help me get started on this project?? Thanks!
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Project Goal: Develop the background information on the industry and identify a particular target market. Then use the research to develop a marketing mix for the target market.
Project B: DAD
This is a website that is directed at marketing the entertainment and nightlife in the Dallas area. Your goal is to write a marketing plan and identify any new and innovative marketing aspects for this website.
INSURE YOU CHOOSE PROJECT A OR B
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Note that the component areas of a thorough case presentation are listed on the left column, and levels of performance are listed across.
Written Marketing Plan (MP): The Marketing Plan represents only a part of a total business plan. The marketing plan addresses how to view the marketplace from a marketing perspective based on the marketing mix (product, promotion, place and price). Your will work on the marketing plan for ONE of the companies. The format MUST be in Microsoft Word, 1997-2003, Times New Roman and you are limited to 20 pages not including ancillaries such as the appendix, cover page, table of contents, and reference page.
The sections of the marketing plan are:
Cover page
Table of Contents
Executive Summary
Background Information on Industry and company
External Environmental Analysis Introduction
Competitive Analysis
CHOOSE TWO (2) of the following forces to address:
Economic Forces
Political Forces
Legal and regulatory Forces
Technological Forces
Socio-cultural Forces
Possible Target markets and segments
SWOT ANALYSIS
Target Market
Product and Brand Analysis
Promotion Analysis
Place Analysis
Price Analysis
Implementation
Remember that the key components of the analysis are: Problem Statement, Analysis of Issues, Develop and Support the Recommendations. Note that the component areas of a thorough case presentation are listed on the left column, and levels of performance are listed across. This listing can help you better prepare your case analysis. Evaluation criteria are listed for both the content and the process aspects. Full and complete coverage of background, players, core problem, primary issues; limited depth of analysis, organization and logic and weak quality in writing. Full and complete integration of appropriate terminology, key concepts or theories, demonstrate understanding of the WHY in the problems with the analysis of each issue and necessary background, definitely lacking or showing poor depth of analysis, organization, logic, and quality of writing. Full and complete recommended actions, clear and complete evolution out of your analysis of the issues. Complete on what should be done (or what should have been done) and WHY. Appropriate use of facts, text, sound analyses, and reasoning.