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Explain Marketing Mix- Promotion and Price (advertisement analysis)

Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages.

1. Provide a quick overview (1 paragraph) of any ad, commercial or entire advertising campaign and state whether you consider it effective or ineffective. Providing a link to the actual commercial from a site like YouTube makes the discussion more fun and easier for your classmates to assess the ad you are describing. (NOTE: providing a link is not required.)

2. Classify what execution method(s) were used for this advertisement or advertisement campaign. Armstrong & Kotler (2006) list the execution methods as:

* Slice of life

* Lifestyle

* Fantasy

* Mood or image

* Musical

* Personality symbol

* Technical expertise

* Scientific evidence

* Testimonial evidence or endorsement

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9211874
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