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Explain Marketing Management- Red Bull

1. Provide a brief description of your product/service (Red Bull: the energy drink) and a brief history of the firm that produces your product/service.

2. Describe and discuss (broadly speaking) the 4 Ps associated with your product/service. (See PowerPoint slide: The 4 Ps)

3. Describe and discuss all four of the 4Ps:

Old 4 Ps - Product, Place, Promotion, Price

New 4 Ps - People Processes Programs Performance

3. Describe and discuss the demographic trends associated with your product/service.

4. Describe and discuss the current economic trends and the influences they will have on the sales of your product/service.

5. Describe and discuss the technological changes that have affected consumer acceptance of your product/service.

6. Describe and discuss the consumer's tastes and preferences for your product/service.

7. Describe and discuss the Social / Cultural factors for your product/service.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9210161

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