Explain Marketing Information Systems (MIS)

This is a detailed response describing marketing information systems with 523 words and 2 references in APA format. Here is a small sample of what you will find: Information systems have to be designed to meet the way in which managers tend to work. Research suggests that a manager continually addresses a large variety of tasks and is able to spend relatively brief periods on each of these. Given the nature of the work, managers tend to rely upon information that is