Explain Marketing in multiple cultures or countries

Select two products (or companies) that have been very successfully marketed within multiple cultures/countries.

Describe real (or likely) examples of how the parent companies have effectively used market research and marketing techniques to achieve their current success, and how/why the companies modify their marketing approaches between different international markets.

As the Director of Marketing for these parent companies, offer two additional marketing opportunities (e.g. a market research opportunity, or new implementation of some aspect of the marketing mix) for these products/companies and explain your rationale.