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Management Studies

Explain Marketing in E-business- creation of relationships, World Wide Web, ISP selection

1. Please describe how relationships are created and enhanced in an e-business environment. You should be very detailed with this response.

2. Describe how the World Wide Web has affected business in general and customers? Please give several examples.

3. Pretend that you are in charge of selecting an ISP for your company. One of the key tasks that you must accomplish for the president of your company is to develop a criteria (list) to evaluate prospective ISPs. What would your criteria look like? Please be very detailed in your response.

4. What role does promotion play in the marketing system? Can you think of ways that Internet providers promote various products and services?

5. Some companies give away free or low-cost products on the Internet. Others are amazed at such a marketing tool. Can you think of ways that companies that offer such products can justify the costs? Please explain why they would offer such products to the consumer.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9174705

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