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Attempt all the problems.

problem1) describe marketing Environment? Describe the significance of environment in marketing 

problem2) Describe the various methods in price develop in details. Also describe its merits and demerits.

problem3) Differentiate the following:

(a) Goods and Services.

(b) Cost based pricing and buyer based pricing.                                                                                            

Questi0on4)(a) “It is significant in marketing to understand buyer’s behaviour”. describe.

(b) describe the factors which affect promotion.                            

problem5) prepare short notes on the following:

(a) Integrated Marketing communication  

(b) Market Segmentation

(c) Marketing logistics

(d) Distribution channels

Marketing Management, Management Studies

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