Explain Marketing- Define consumer behavior, and how it relates to marketing; Select and describe a purchase in detail using each of the 4Ps

Write a paper in which you relate consumer behavior to marketing. In the paper, address the following:

1 Define consumer behavior, and how it relates with the subject of marketing.

2 Select a purchase you have made recently and describe in detail: how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.