Explain marketers use segmentation bases or variables which, Ask an Expert

Management Studies

Marketers use segmentation bases, or variables, which are characteristics of individuals, groups, or organizations, to divide a total market into segments.

Can you please describe what base or bases a bar tender uses to segment its market. Be as specific as you can. For example, a company selling women's clothes is obviously segmented by gender but it probably also segments by age or profession as well.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9395415

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