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Management Studies

Explain Knowing-Doing Gap- Why Action is not taken on ideas

The knowing-doing gap: How smart companies turn knowledge into action. Boston: Harvard Business School Press.

How is it that organizations get excited about a course of action and then do nothing to implement the decision? Describe. (feel free to use an example from your own experience) Does Pfeffer and Sutton's theory seem accurate? Why or why not?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9174035

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