Attempt all the problems
describe international marketing research? Describe its significance in shaping marketing strategies of international firm.
describe in detail the barriers to international marketing of services.
prepare down the differences between the following:
(a) Direct channel and Indirect channel of international distribution.
(b) International Advertising and Sales Promotion.
describe phases in international product life cycle and product development process.
describe the following:
(c) Essentials of effective segmentation