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Explain Integrative project - General Electric

Please assist me with the needed information listed below in order to complete an integrative project assignment.

1. In developing corporate strategy, most experts advise starting with an analysis of (1) organizational resources and (2) forces in the organization's environment. Some of these factors clearly can be categorized as inputs to the system, while others may be more accurately described as throughput resources internal to the organizational system itself. Identify a few of the input factors, indicate why they are important, and relate them to similar business organizations that you are familiar with.

2. In considering organizational change, it seems useful to distinguish between Throughput factors that may actually prompt change and those that merely enable or facilitate (or resist) change.
Can you identify one or two examples of each of these kinds of change factors and cite their impact on change in an organization with which you are familiar.

3. The outputs of an organization (for better or worse) are the result of the inputs, methods, and processes. An organization can only produce what the system is capable of giving. Whether the organization produces goods or services, there is always a "customer" who consumes these outputs and the long-term health and effectiveness depends on the ability of the organization to satisfy the needs of the consumer. For this, identify an organization such as Target for example:

a. Who are the organization's customers

b. What are their needs

c. How does the measure output (e.g. net sales, services delivered, costs, profits, market share, return on investment, etc.)?

d. Is there a match between customer needs and the organization's output?

4. A key tenet of open systems theory is that the environments in which organizations operate are not static: Customer needs change, the regulatory and legal environment changes, sources of input and costs change. How should organizations monitor their systems, processes, and methods to continue to insure that they will consistently and reliably provide high quality goods/services that meet customer needs despite a changing environment?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9200701
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