(Answered) Explain increasing role of m-commerce and intro to

Management Studies

Explain Increasing role of M-Commerce

Intro to Electronic Commerce

Research the commercial applications of m-commerce in one of the following areas:

1. Financial services
2. Marketing and advertising
3. Travel and transportation
4. Human resources management
5. Public services
6. Health care

Develop a report that contains the following:

A. Product Services Overview
i. Briefly outline the evolution of the product/ service/ concept
ii. Define and Describe the underlying technology(ies)
iii. Describe the major advantages and disadvantages of the product/ service/ concept

B. Broad Market Overview
i. Outline the current market environment
ii. Describe the drivers for adoption/ growth
iii. Market inhibitors

C. Specific Market Applications
i. Describe the specific applications and the market segments at which they are aimed
ii. Identify and evaluate the potential opportunities for adaptations of the product/ service/ concept

Please ensure that you appropriately cite all sources used in this report

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Marketing Management, Management Studies

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