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Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town. Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9792339

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