Explain in brief about relational, Ask an Expert

Management Studies

Explain in brief about Relational Communications

Orientation	Explanation
Information and promotion	Communications are used to persuade people into product purchase, through mass media communications. The emphasis is on rational, product-based information.
Process and Imagery	Communications are used to influence the different stages of the purchase process that customers experience. A range of tools are used. The emphasis is on product imagery and emotional messages.
Integration	Communication resources are used in an efficient and effective way to enable customers to have a clear view of the brand proposition. The emphasis is on strategy, on media neutrality, and on a balance between rational and emotional communication.
Relational	Communications are used as an integral part of the different relationships that organisations share with customers. The emphasis is on mutual value and meaning, plus recognition of the different communication needs and processing styles of different stakeholder groups.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582931

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question description write a 2 pages paper about how to

Question: Description: Write a 2 pages paper about how to measuring the impact of social media strategies focus on PAID STRATEGIES ONLY at least 5 Academic references needed. The response must be typed, single spaced, mu ...

Question 1 read 5 journalresearch articles that pertain to

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...

Question discuss the role of demographics in relationship

Question: Discuss the role of demographics in relationship to integrated marketing communications. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format. Inst ...

Question types of market researchrespond to your discussion

Question: Types of Market Research Respond to your Discussion topics after you have completed your reading. Market research is one of the most critical steps to successful marketing. This Discussion will focus on differe ...

Question this term project is designed to apply the key

Question: This term project is designed to apply the key marketing concepts and terminology to a brand and to showcase your skills in technology and communication. You will create a blog with several entries responding t ...

Marketing management assignment -this assignment deals with

Marketing Management Assignment - This assignment deals with the defining marketing, concepts involved with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to enable t ...

Question answer the following1which stages of the consumer

Question: Answer the following: 1. Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain. 2. Technology has drastically altered the consumer buying beh ...

Question market competitivenesscompose a three-to-five page

Question: Market Competitiveness Compose a three-to-five page paper (not including the title and reference pages). Your paper should be written in a scholarly third-person tone; it should be in APA format. Your essay sho ...

Questionsnbsp 1what variables need to be considered while

Questions: 1. What variables need to be considered while developing a list of potential countries? 2. Which market entry strategy you would suggest most suitable to enter into the global market? 3. Discuss at least thre ...

Question we are trying to invent a service which is called

Question: We are trying to invent a service which is called VR(virtual reality) online shopping. It is basically that we are able to shop online and understand this product through VR techniques. For example, if I'm tryi ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert