Explain Important information about Promotional Mix

I would like assistance with a "promotional mix" that will allow me to most effectively communicate a message to the target audience. I would assistance guidance for how I will approach advertising (and with what media... and why?), public relations and how will I gain "free press," direct marketing, sales promotion, and personal selling. How to allocate a percent of my marketing budget for the product or service on each promotional mix elements, how would the money be apportion. There really is no cap on a budget, we are assuming that there is enough money to make things happen.

My company's name will be Mikes Wings sort of like a sports bar. Mikes Wings will be the leading Wing restaurant in Atlanta, GA with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, wing dishes include hot with three different levels of flavor for your pleasure, mild to include honey barbecue and plain old southern fried wings. Mikes Wings also serves distinct salads, desserts, and beverages.

Mikes Wings mission is to provide the customer the finest wing meal and dining experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.