Explain Important information about Personal Selling and Customer Focus

Would you prefer to sell to businesses or consumers or both and why?

My perspective is selling to consumers as the business market is more volatile. One would need to familiarize themselves not only with the business they are wishing to sell their products/service but also their customers of the business as that is the end user which will affect the ultimate demand.

However, it could also be according to product within the market - as some consumers are brand driven where business markets are price driven. Thus, they focus on the price of the product/service and the customer service/attention to detail/service one would bring.