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Explain Important information about intellectual property

Please provide answer for the following scenario:

You are starting a corporation that sells pet treadmills. Initial market research shows a potential for high demand in affluent areas and cities with severe weather. You also foresee a lucrative international market, which you can tap through a web site on the Internet. You plan to use traditional marketing and sales methods as well as e-commerce. Before you can go forward, you must resolve the following:

-What type of e-business issues may arise concerning intellectual property when conducting business on the Internet and internationally?

-What privacy and security issues should you be concerned about when conducting business on the Internet? What laws are available for your protection and/or that you must comply with?

-When there is a conflict of laws concerning international business, what law is followed? Why? Give two examples

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9201962
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