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Management Studies

Explain importance of Research in business decision making?

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Significance of Research in Business Decision Making

The role of research has significantly increased in the field of economy and business as a whole. In modern of development 3 factors increase the interest in a research to business decision making.

1. Manager's increased need for better and more information.

2. Availability of improved tools and techniques to meet this need.

3. Resulting information overload.

Role of research in vital areas of business through research, an executive can quickly get an information of current scenario

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9581901

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