Explain Ideas on marketing a new e-commerce

You're the marketing director of a regional chain of retail sporting good stores. Your chain operates in the Midwest and has 22 stores in 5 states. Sales have been poor and the company has been through several cash flow crises within the last 8 months.

Your boss knows that you are fairly web-savvy.

At 9am, she comes to you with a request. She asks that you put together some preliminary thoughts on marketing an e-commerce site for the chain.

"The owner really wants to do this," she says. "But you know the cash situation we've been in."

She continues, "Can you come up with some very cost effective ways to market it? You know, guerilla marketing...grass roots...that sort of thing. We really need this! We don't really have money for print or radio ads...but we really need results"

She turns to leave and then looks back at you and says, "oh.... and I need it back in 2 hours, because the owner is looking for some ideas at our 11 o'clock meeting!"

What are 6 concrete ideas you can give her on marketing a new e-commerce site on a very tight budget?