Q. Read the following scenario and then respond to the assignment questions and checklist items in a minimum 2 page APA formatted paper MTK Inc. is located in Boston, MA and provides marketing consulting services to their clients. They presently have offices in the U.S., Canada and the European Union. Now they want to expand into the Middle East and they are specifically thinking in advance of the future needs of the Egyptian economy.

This picture is part of their branding. They realize that they may have to adapt their "product" which in this case is a service. Since you are proving to be a successful newly hired Marketing Consultant for them, you have been asked to adapt their service to this Egyptian market.

Research the Egyptian cultural differences on the Internet and then in a minimum of two pages in APA format, discuss Explain how you would adapt these branding ad photos to the Egyptian market. Make sure that you comprise a Title and Reference page. Address the following

Explain the cultural differences and illustrate what you would need to adapt to and explain why in order to connect with the Egyptian market. Discuss Explain how you would adapt these branding ad photos to the Egyptian market.