Q. 1. Illustrate what were. The limitations of Goizueta's strategy which persuaded his successor, Daft, to shift away from it? Illustrate what was Daft tying to achieve? Daft's strategy also did not produce the desired results. Explain why do you think this was the case?

2. Explain how would you characterize the strategy Coke is now pursuing? Illustrate what is the enterprise trying to do? Explain how is this different from the strategies of both Goizueta also Daft? Illustrate what are the benefits? Illustrate what are the potential costs also risk?

3. Illustrate what does the evolution of Coke's strategy tell you about the convergence of consumer taste also preferences in today's global economy?