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Explain how social media review sites, such as Yelp and Trip Advisor, aid and hinder the hotel and tourism industries’ ability to offer exceptional service. For example, if a national chain received poor reviews (2 out of 5 ratings), discuss the impact this could have on your decision to visit the establishment.

Take a position on the following: Managers should offer dissatisfied customers who report on social media review sites an incentive to return.

Operation Management, Management Studies

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