Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate as you must explain how the process works in the real world using your own words.

Select one (1) of the four sets of factors influencing buyer behavior:

Cultural

Social

Personal

Psychological

Explain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.