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Management Studies

Pepsi Sales Bubble with Limited Edition Soft Drinks

Page 366-367 in the text. Read the case and complete your case analysis answering the 3 questions listed while using the required case analysis format.

1. Pepsi and Suntory cap their limited-edition soft drink introductions at four per year. What effect is this cap likely to have on the new product development process?

2. How important is product quality when a limited edition soft drink like Ice Cucumber sells out in a matter of weeks?

3. What criteria would you suggest that Pepsi and Suntory use when screening ideas for new limited-edition soft drinks?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9224551

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